CHVRCH OF HER
Client: Chvrch of Her
Photographer: Alma Paz
Services: Branding, Brand Strategy,
Los Angeles, 2018
Chvrch Of Her is a fashion brand based in Mexico City and San Francisco, its conceptual core is to minimize sensibilities within gender norms and confinities and the name comes from being more than the brand itself or anyone involved, it becomes an abstract entity.
Based on the concept of greatness, no gender and for everyone, the logo graphics have three applications including a monogram in which the elements touch each other and stop being letters to transform into a form, that looks like a symbol for this church’s devotees, the colors used are primary since with them it’s possible to create the whole spectrum. All elements working together in the different points of contact with the user conform the unity of the brand.