AMAZING is a magazine about fashion and culture from New York founded by Tracy Wingrove and Donald Lawrence that recently moved to Los Angeles.  

For the print Issue Fall/Winter 2018, featuring Katherine Waterston on the cover I art directed and designed the whole magazine, for this project a focus was to transition the identity to L.A. culture without loosing its roots.

Previously I worked bringing the printed magazine identity to digital platforms and looking for enrichment of the magazine’s identity by connecting with current digital media and culture trends that engage with audiences. For the digital magazine I redesigned and developed the new website.

Printed magazine can be found in selected stockists in NY and L.A., like the MOCA store.


Copyright Laura Arrieta 2019 | All rights reserved