PAGANA



Client: Pagana 
Services: Naming, Branding
Collaboration with: Bala , Mexico City, 2016
Role: Naming, Concept Development, Art Direction 

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Pagana is a bedding brand which products are made with top quality materials, the same fabric that is used on brands sold at luxury retailers, in this case, Pagana was available only online this way reducing prices and targeting a younger segment that looks for best quality as well as practicity and a modern identity. 




SIP



Client: SIP
Services: Branding, Interactive Design
Collaboration with: Bala , Mexico City, 2016
Role: Brand Strategy, Concept Development, Art Direction, User Experience

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Sip was an app for alcohol delivery in the metropolitan area of Mexico City. Bala created the brand identity under a positioning that differentiated it from the competitors. The style reflected in the design and user experience which was meant to create engagement with the users by connecting with social media and suggest “sipping” situations.     







              



ENCORE



Client: Encore Music Lab
Services: Naming, Branding
Collaboration with: Bala , Mexico City, 2016
Role: Naming, Concept Development, Art Direction

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Encore is a music school based in Mexico City founded by musicians and psychologists under the concept of School of Rock and a strong spiritual influence. 

                            

                            


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