PERRO DE SAN JUAN
Client: Mezcal Perro de San Juan
Services: Branding, Brand Strategy
Collaboration with: Bala , Mexico City, 2017
Role: Concept Development, Art Direction, Brand Strategy
Perro de San Juan is a top quality mezcal brand. Based on competitor analysis the brand positioning was established with the main concept of “The Traveler” with its experiences, vision and scars, based on this Bala created the brand identity that was more of a narrative.