Band Identity: Bala ,
Mexico City, 2017
Client: Totem
Photographer: Rodolfo Noyola

Role: Art Direction (Photography)


Totem is a Marketing Agency based in Mexico City, their brand and identity system were redesigned by Bala. The concept of the totem, the above and below the lines and use of color by contrasting black sobriety with neon playfulness were key elements for the art direction on the case study images.


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