BRAND IDENTITY 



Santa Abundancia
Photography: Rodolfo Noyola
Brand Identity, Interior Design and case images: Bala , Mexico City, 2017
Collaboration with: Bala
Role: Concept Development, Brand Strategy, Naming, Art Direction, Copywriting, Graphic Design, Web Design

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Integral project of brand identity that took inspiration on the richness and abundance of the Mexican cuisine, Santa Abundancia also uses references to the every day aspects of the cultural life and Mexican idiosincracy such as play of words and the religious imagery, therefore the “Holy Abundance”  (Santa Abundancia) concept influences the style of graphics and narrative.


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