Client: Santa Abundancia
Services: Branding, Interior Design
Collaboration with: Bala , Mexico City, 2017
Role: Concept Development, Brand Strategy, Naming, Art Direction, Copywriting, Graphic Design, Web Design


Santa Abundancia is a restaurant located in the business district in Mexico City, it is abundant, uses good fresh ingredientes and has good prices with that home authentic Mexican taste.

Based on the heart of the restaurant being good, delicious, accesible in a gentrified area of the city where is hard to find good food for accesible prices, Bala created the positioning, concept, naming and applied the identity to materials and across all platforms where the user had contact with the brand. 



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