SUSTAINABILITY PROJECT & BRAND IDENTITY
MX RELOADED - CONANP, GIZ
Branding, Art Direction
Collaboration with: Bala , Mexico City, 2017
Role: Art Direction, Brand Strategy, Naming, Environmental Design, Copywriting, Packaging, Graphic Design
The Calakmul Biosphere reserve is a protected area in the South of Mexico that holds some of the richest ecosystems in the planet. To protect the environment, the government and ONG’s work together with the habitants so they can make a living from the resources in a sustainable way.
The project’s main objective was to design brand identities for the local producers and create a catalogue of sustainable products of the region, all produced, packaged and labeled in the reserve.